What Makes Us Who We Are: The Exclusive BTS
Every business adjusts differently to the ever-changing reality of retail. Today, the most important driver for retail businesses is digital transformation. As a result, scores of retail agencies have emerged to provide businesses like yours a smooth digital transformation journey.
So, what makes Codaemon different?
We Ask the Right Questions
“..a ‘one-size-fits-all’ solution does not exist.”
Think of this. Many business ideas are taking form now and then. Some stay, some leave a mark and some flicker out. The ones that succeed are the ones that were founded on the right question: Does it solve a problem?
At Codaemon, we understand the value of asking the right questions. This matters because every business is different. Hence, a ‘one-size-fits-all’ solution does not exist. Let’s take up the case of selecting an e-commerce platform for your business. Some of the fundamental questions that need to be asked are on the right =>
Some platforms are best suited for B2C but do not include features like custom quotes and payment terms, which are the basic requirements for a B2C business.
Some of the popular e-commerce platforms do not support multiple currencies.
This would determine the monthly retainer you would need to get into with the e-commerce platform provider.
If you have physical stores, you would need a solution that has POS. Integrating two different systems and having them communicate with each other can become a maintenance nightmare in the long term.
Platform Agnostic
“If the goals of a software do not match yours, you should not settle for it.”
Generally, answers to these questions do not lead to a single platform as a solution. But for most retail agencies, they do. Why? It’s because the agency has partnered with that platform, has accumulated a knowledge pool about it and has a dedicated team of developers working on its necessary customisations.
What’s the problem with that?
On the surface, nothing. An e-commerce platform can be tailored to meet most of your business needs. But, it’s not the same as building on a platform that fits most of your business needs.
Bottom line: If the goals of a software do not match yours, you should not settle for it.
Customer-Centric
“The trick is to focus on the need of the customers...”
So, how do we do it? Are we not partners with any of the platforms?
We are, with most of the platforms. If we were not, we wouldn’t have had:
- Access to their knowledge base and training materials
- Developers and designer trained and certified quickly
- An idea about your ROI on the platform now and in the future
But the trick is to focus on the need of the customers instead of the partner platforms’ revenue-sharing model.
Customer-Centric
Here’s a sneak peek into our process:
Discovery Phase
This is where we understand the requirements and pain areas of your business. We focus on the problem here instead of thinking up a solution.
Tech Spec
We translate the requirements into technical specifications that are sent to our architect for further analysis.
Technical Study
Our architect comes up with a few solutions and a detailed comparative study among them. We jointly select one solution keeping your budget and requirements at the centre.
A CASE STUDY
Let’s give you an example. We had worked with UGO LLC, a convenience store that promises super fast delivery to its loyal millennial customers. UGO LLC has:
- mobile apps for both Android and iOS platforms
- an online platform in Opencart
- a POS in Vend
- a delivery module in OnFleet
- an accounting software in Quickbooks
So, when they decided to launch multiple stores in multiple states in the US, we started looking for that ideal e-commerce platform that would not only support multiple stores but would also fit in the existing ecosystem of mobile apps, POS and accounting software.
Eventually, we had to let go of the conventional platforms, even though they had excellent support for multi-stores. Otherwise, it would’ve caused the client to burn all his savings in customisations.
Codaemon Insider Tip
One of the concerns that clients generally have is whether an IT professional will understand their business better than them. The solution lies in hiring an IT consultant with their background in retail. This makes us better positioned to understand and relate to your problems compared to just another IT consultant.